Marketing

Senior Manager - Performance Marketing

Remote   |   Full Time

As an ambitious, revenue focused and a data driven Performance Marketer, you will play a key role in strategising and managing multiple projects with water tight deadlines. The most critical role will be to mentor, guide and support our paid marketing team in monitoring and executing our strategy to generate growth and revenue.

What you will be doing

  • Accountable for pacing, forecasting, and budget management across all paid search and social accounts

  • Accountable for delivery of all projects within agreed upon timelines across all campaigns and always-on programs

  • Daily point of contact for stakeholders across the business on all paid search and social-related workstreams

  • Work closely with Head of Growth to create business cases for incremental investment or advanced investment in additional ad technology

  • Liaise and collaborate with cross-functional teams to align on prioritization of work and strategy for our acquisition channels

  • Relationship management with platform partners

  • Facilitate or QA daily, weekly and monthly reporting to evaluate performance of media against forecasted goals (unique goals across business units and campaigns)

  • QA testing frameworks and KPI considerations for launching new campaigns and improving existing programs

  • Develop reporting, and data views and visuals to assist in executive reporting and storytelling of digital channel health and performance

  • Drive Strategy, project management, and execution of new campaign content and delivery across digital channels

  • Provide cross functional teams with the strategic and tactical recommendations and best-in-class examples they need to dramatically raise our brand's organic search profile, attract more of our target consumers, and deliver on their expectations.

  • Continually test and learn across audiences, bidding strategies, creative, and channel-specific tactics and report findings to cross-functional partners

  • Create inter-team and cross functional reports on growth KPIs (CAC, ROAS, CVR, etc.) and track performance to goals on a daily, weekly and monthly basis

  • Lead weekly/monthly reporting, both internally and externally, with the goal of building best practices and iterating on what works

  • Lead ad content development and testing strategy for digital ad creative

  • Be the strategic leader - Identify gaps and take action to close them, serve as the voice of the franchise leading the path forward to establish Tend as a world class marketing organization

You should apply if you have

  • You should be a creative thinker and strong problem-solver who develops hypotheses to drive insights

  • You should be are a leader with exceptional project management skills

  • You should  have demonstrated exceptional business and customer experience judgement and obsess over customer experience

  • You should  have presence and can effectively communicate with leadership and cross functional partners

  • Strong ability and deep desire to work cross-functionally . You should be comfortable with data and love diving into complex data to draw conclusions

  • Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC, LTV and CR).

  • Must be a Graduate 

  • 3+ years of professional experience in a fast-paced environment working in Performance Marketing  field.(B2B experience will be a plus)

What we look for in people 

critical thinking, speed and agility, openness to unlearn and learn, collaborate seamlessly cross borders, enjoy working in a remote and fast paced environment, curious and passionate about solving customer problems, consensus driven decision making approach, persuasive communication and precision for details


 


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